Just Fascinated is a brand and experience strategy practice registered in the Netherlands, operating under Dutch law. Throughout these terms, “we”, “us”, and “our” refer to Just Fascinated. “You” and “your” refer to the customer purchasing or using our products.
For questions about these terms, contact us at im@justfascinated.com.
Brand OS is a digital product — a self-service brand strategy workbook delivered as a web application. When you purchase Brand OS, you receive immediate access to the tool via a magic link sent to the email address you provide at checkout.
Brand OS is a framework and thinking tool. It does not replace professional legal, financial, or strategic advice. The outputs are only as strong as the inputs you provide.
Payments are processed securely by our payment provider, Stripe. By completing a purchase, you also agree to Stripe's terms of service. Where applicable, VAT and other consumption taxes are calculated and charged at checkout via Stripe Tax; prices may be displayed exclusive of tax and added at the final step.
Once payment is confirmed, you will receive a magic link granting access to the Brand OS workbook. Access is tied to the email address used at purchase and is for your personal or organisational use only. Sharing credentials or access with third parties is not permitted.
Because Brand OS is digital content delivered immediately upon purchase, you acknowledge and agree that you waive your right of withdrawal under the EU Consumer Rights Directive (Directive 2011/83/EU) at the moment access is granted.
By completing your purchase, you explicitly consent to immediate delivery and confirm that you understand this means you lose your 14-day right of withdrawal.
Due to the digital nature of the product and immediate access upon purchase, we do not offer refunds as a standard policy. If you experience a genuine technical issue that prevents you from accessing or using the product, contact us at im@justfascinated.com and we will work to resolve it or offer a fair resolution at our discretion.
The Brand OS methodology, framework, interface, code, and all associated materials are the intellectual property of Just Fascinated. Your purchase grants you a personal, non-exclusive, non-transferable licence to use the tool and its outputs for your own brand strategy work.
You may:
You may not:
Any content you enter into Brand OS (company names, brand values, strategy inputs) remains your property. We do not claim any ownership over your inputs or outputs. We store your workbook data solely to provide the service and do not use it for any other purpose.
We aim to keep Brand OS available and functional, but we do not guarantee uninterrupted access. We may update, modify, or discontinue features at any time to improve the product. Where a change materially reduces functionality, we will make reasonable efforts to notify you.
To the maximum extent permitted by Dutch law, Just Fascinated is not liable for any indirect, incidental, special, or consequential damages arising from your use of Brand OS. This includes, but is not limited to, loss of revenue, business opportunities, data, or reputation.
Our total aggregate liability for any claim related to Brand OS shall not exceed the amount you paid for the product.
We process your personal data in accordance with the General Data Protection Regulation (GDPR). We collect the minimum data necessary to provide the service: your email address for authentication and your workbook content for persistence. We do not sell or share your data with third parties beyond what is required to operate the service (hosting, authentication, payment processing). For full details, see our Privacy Policy.
Certain Brand OS features are designed to work alongside third-party AI services (such as Claude, ChatGPT, or Gemini). These services are not operated by us, and their use is subject to their respective terms. We are not responsible for outputs generated by third-party AI services or how those services handle your data.
These terms are governed by and construed in accordance with the laws of the Netherlands. Any disputes shall be submitted to the competent court in the Netherlands. If you are a consumer within the EU, you retain any mandatory protections provided by the laws of your country of residence.
We may update these terms from time to time. When we make material changes, we will update the “last updated” date at the top of this page. Continued use of Brand OS after changes constitutes acceptance of the updated terms.